Tuesday, April 19, 2011

The Risk Behind Freezing the Yogurt

Contingencies

If implemented, our marketing plan poses no serious financial risk to Sugar Berry.  Even with their lack of extra money, our plan’s suggestions can all be used at a relatively low cost to the company.  The social media sites can be run for free, and the Store Website can be started for a very affordable price.  The newspaper and coupon ads would be the biggest financial investment but we are confident that Sugar Berry’s unique customer experience and quality frozen yogurt are strong enough to support the pricey investment in print ads.  Advertisement is crucial for Sugar Berry to spread the word of their offering, especially since the location of their store is hard for passersby to see.  A simple, month or 2 week trial period of running ads in Lansing publications is a great way for Sugar Berry to assess if long term ads would be affordable and worth their while.  The most media attention the better, so every possible venue we can reach into has a much greater possible reward than possible risk.



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