There are a few ways that Sugar Berry can monitor the effectiveness of our proposed plan. With the continued use of the store’s Facebook page, the number of “Likes” as well as page comments can be used to see how the community feels about the company. When the store website is made, there are several online metrics that can be used to see how many people are viewing the site daily and what exactly they are viewing. A suggestions/comments link on their page can be a useful way of being customer focused, and adapting their product offerings based on consumer likes and dislikes. Brochures and flyers could have a coupon code that would allow Sugar Berry to track how many people use their coupons and how much on average each coupon user is spending in the store. Overall, we're aiming for increased traffic into the store which will be evident by an increase in sales.
Tuesday, April 19, 2011
The Risk Behind Freezing the Yogurt
Contingencies
If implemented, our marketing plan poses no serious financial risk to Sugar Berry. Even with their lack of extra money, our plan’s suggestions can all be used at a relatively low cost to the company. The social media sites can be run for free, and the Store Website can be started for a very affordable price. The newspaper and coupon ads would be the biggest financial investment but we are confident that Sugar Berry’s unique customer experience and quality frozen yogurt are strong enough to support the pricey investment in print ads. Advertisement is crucial for Sugar Berry to spread the word of their offering, especially since the location of their store is hard for passersby to see. A simple, month or 2 week trial period of running ads in Lansing publications is a great way for Sugar Berry to assess if long term ads would be affordable and worth their while. The most media attention the better, so every possible venue we can reach into has a much greater possible reward than possible risk.
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