Making the Sundae

Action Plan
        In order for our marketing strategy to be implemented smoothly and in a timely manner we decided that the first order of business would be to buy the domain name to the website and begin creating the site. The website would take a bit of creativity and effort but the results would outweigh the costs because numerous people, from locals to even traveling visitors, would have an inside look as to what Sugar Berry is all about and what it offers.  Secondly, we would want to get the store ready for an increase of business to create an ultimate experience.  This would include setting up the drive through window and outdoor seating, as well as creating loyalty cards.  Next we would aim to create the wide awareness by contacting those in charge of the MSU coupon books, ads in local newspapers, and designing flyers to be passed to the local public schools.