There are a few ways that Sugar Berry can monitor the effectiveness of our proposed plan. With the continued use of the store’s Facebook page, the number of “Likes” as well as page comments can be used to see how the community feels about the company. When the store website is made, there are several online metrics that can be used to see how many people are viewing the site daily and what exactly they are viewing. A suggestions/comments link on their page can be a useful way of being customer focused, and adapting their product offerings based on consumer likes and dislikes. Brochures and flyers could have a coupon code that would allow Sugar Berry to track how many people use their coupons and how much on average each coupon user is spending in the store. Overall, we're aiming for increased traffic into the store which will be evident by an increase in sales.
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