Sugar Berry is a unique self-serve frozen yogurt parlor offering 12 flavors of yogurt along with 40 topping options. By allowing each customer to make they’re own customized sundae, our focus is to give an individualized experience each time you visit. Ann Nguyen, owner of Sugar Berry, wanted to bring something special to the community to bring families together.
Located on the high traffic street of Grand River in Lansing, Michigan, Sugar Berry is a prime location to attract many customers. The store is in short distance of many Lansing public schools, as well as Michigan State University, Lansing Community College, and Cooley Law School. Their centrality is hopeful to attract many students and families. Their 1,863 foot space is decorated in bright energetic colors and modern furniture. The couches, bar stool seating, and multiple tables coupled with free WiFi is great for studying or relaxing while enjoying frozen yogurt. We took advantage of the product and location to create a marketing plan full of suggestions for further success.
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| Assorted Flavors at Sugar Berry |
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